One way to save money is to be selective about brand loyalty. Marketing has reached a new level of captivation these days and it can be hard to cut through to why you actually keep buying a certain item. Some products really do exactly what you need them to, they are reliable, and they are worth the loyalty. Other times there may be good alternatives for a much better price or that have great sales/coupons/cashback offers that you could consider switching to or trying out. Simple, every day products like soaps and body washes, all purpose cleaners, etc regularly offer great sales so why stick with a $20 high end body wash when you can get a great one on sale for $2? If you love that body wash then stick with it, but being willing to try something new is a great way to save some cash for something else to splurge on.
To think about: What brands do you purchase over and over and which items are you willing to try various brands to save money? Feel free to share!